Looking for more insight?
The Toy Industry has been licensing inventor concepts since 1949! We have well-established protocols, etiquette, and experience working with inventors and want you to have a positive experience and success with inventing in the Toy Industry.
We also want you to know there are many entrepreneurs that have success launching their own concepts. The great news is there are choices with how you can get your concept into consumers' hands. We hope our articles below are helpful and provide insight into entrepreneurship, pitching, inventor relations and more in the Toy Business, good luck!
Video Killed the Sell Sheet Star: 7 Ways to Make a Better Invention Pitch Video
Long Live the King: The Changing Tides of Licensing vs. Self-Producing
Hasbro’s Angus Walker on creativity, pitching and the key to successful inventor relations
Games guru Dougal Grimes walks us through the key steps in any development process
Scott Landsbaum: The Toy Lawyer?! What’s the Toy Lawyer?? tBR Person of the Week
TinkerTini’s Trina McFarland on a career in the frontline of the toy industry: Inventor Relations
The emotional roots of “Not Invented Here Syndrome”
Trina McFarland: Concept Management – Waterslides and Engines